When the going gets tough, Kowa gets going: The LIVALO story
We started our journey with LIVALO in 2010. We really had our work cut out for us. At that
time, LIVALO was the seventh statin to the US market. Moreover, the market was dominated by legendary
brands like Lipitor® (atorvastatin calcium), Crestor® (rosuvastatin), and Zocor® (simvastatin).
Despite all of these challenges, Kowa buckled down and did what we do best—work. We implemented a new
sales training regime and went into the field. After a lot of hard work by a lot of talented people,
sales grew substantially.
Today, LIVALO is still on the market and selling well with millions of patients receiving a LIVALO prescription.
Lipitor is a registered trademark of Pfizer, Inc.
Crestor is a registered
trademark of the AstraZeneca group of companies.
Zocor is a registered trademark of Merck & Co.,